Some ideas take years of planning. Others just show up in your mind and refuse to leave. CakeCon was one of those.

I honestly don’t remember the exact moment I thought of it. A lot of my ideas are like that — they just appear. But some of them feel different. Some of them feel like they deserve to be built.

CakeCon felt like that.

So instead of just thinking about it, I did what I always do when something matters to me: I started building.

I designed the logo.
I built the website.
I wrote the concept.

At first, the site was basically hidden. There were no links to it. No marketing. No announcement. It just existed quietly on the internet.

But then something strange happened.

People started finding it.

They began joining the newsletter and filling out the waitlist. And I remember looking at the analytics and thinking:

“Wait… people are actually showing up?”

The CakeCon page now gets nearly half of its traffic from organic search, before any real promotion. And it’s converting. That was the moment I realized something important.

This idea might actually be real.

It’s the first time in my life something truly felt like “If you build it, they will come.”

Why CakeCon Exists

I’ve competed on three baking shows:

Sugar Rush
Chopped Sweets
Spring Baking Championship

Being on those shows changes your life in unexpected ways.

You meet people who watch you, support you, and feel connected to you. Sometimes they even become friends.

One time I was in Los Angeles for my birthday and a fan from Sugar Rush drove a few hours with her daughter to meet up. We spent the day together riding scooters around LA, taking pictures, having lunch, just hanging out like normal people.

Another time after Spring Baking Championship I met a fan at Disney. She came to the hotel, we sat by the pool, had drinks, laughed, and talked for hours.

Moments like that made me realize something:

Contestants are the heart of these shows.

Fans love us. We inspire them. But after the cameras stop rolling, there really isn’t a space where that connection can continue.

CakeCon is meant to be that space.

A place where contestants can own their stardom.

A place where fans can connect with the people who inspired them.

A place where baking culture actually comes to life.

Why I’m the One Building It

I’ve been lucky enough to give some great TV moments, but the thing I’m most proud of is something else.

I’ve always been a connector.

I’m connected across the baking show world.

If I DM Cadence Nelson from Sugar Rush, she’ll see it.
Stephanie Boswell judged my episode of Chopped Sweets — and after the show we even filmed a small YouTube series together. I still have her number in my phone.

Through Spring Baking Championship I’ve connected with contestants, production teams, and people across the entire ecosystem.

But the truth is, my favorite place to be is with the fans.

That’s where the joy is.

And CakeCon is about creating a space where that joy can live.

What It Feels Like to Walk Into CakeCon

When people walk into CakeCon for the first time, I want their reaction to be simple:

“Wow… this is fucking cool.”

I want them to pull out their phones immediately because there are moments everywhere.

Photos. Desserts. Competitions. Bakers they recognize from TV.

But more than that, I want it to feel like a bubble.

A place where people can escape everything happening in the world for a little while and just experience joy.

CakeCon should feel like a world built entirely around the happiness baking brings people.

More Than Baking

CakeCon isn’t just about cakes.

I’m also a certified digital marketer from Columbia University, and one of the biggest parts of the event will be the CakeCon Digital Marketing Labs.

Inside these labs, bakers, food creators, and food business owners will learn how to:

build their authority online
rank in search
create real marketing campaigns
produce professional commercial content

People will leave with actual assets they can use immediately — ads, campaigns, and content ready to go.

Because baking talent deserves real visibility.

Baking Culture

Right now if you ask people what “baking culture” means, they might not have a clear answer.

But that’s about to change.

Bakers are the joy holders of the world.

Even when I make a cake for a repast, I’m still making something meant to bring comfort and connection. Through the smell, the taste, the moment of sharing it.

We’re not just people who know how to ice a cake.

We create experiences that people remember during the best and hardest moments of their lives.

CakeCon celebrates that.

The Vision

CakeCon is meant to become something bigger than a single event.

Think about what Comic-Con is to New York.
Or what the Toy Fair is to New York.

CakeCon should become the place where baking culture gathers.

Where creativity meets technology.

Where the future of pastry and digital storytelling collide.

An Invitation

If you want to see what a real fun-loving turn-up looks like…

If you want to gain skills and maybe even learn how to make incredible cakes for the people you love…

Then pull up.

CakeCon is just getting started.

What Is CakeCon? NYC’s Baking Convention for Fans, Contestants & Creators