Digital Marketing & Systems Strategy

by Kareem Youngblood

I don’t just market brands — I build systems people can actually use.

Most organizations don’t need “more content.”
They need clarity, structure, and tools that work in the real world.

I specialize in end-to-end digital systems for mission-driven organizations — combining brand strategy, UX, content, and implementation-ready tools so teams don’t have to reinvent the wheel.

This is the kind of work that usually takes a full agency team.
I do it as one integrated practice.

My Approach

I work at the intersection of:

strategy × design × systems × storytelling

That means:

  • I think like a strategist

  • design like a creative

  • build like an operator

  • and communicate like a human

I care about:

  • clarity over flash

  • equity over optics

  • usability over buzzwords

  • systems that survive after I leave

Who This Is For

I work best with:

  • Public health & healthcare organizations

  • Nonprofits & research initiatives

  • Education & workforce development programs

  • Creators, founders, and cultural projects with real vision

  • Organizations building toolkits, platforms, or programs (not just a website)

If your work is complex, high-impact, and needs to be clearly understood by real people — we’re probably a fit.

  • Includes:

    • Brand identity & visual systems

    • Taglines & messaging frameworks

    • Iconography & design language

    • Tone of voice & positioning

    Example: Developing the BLUPrInt tagline
    “Evidence-Based Solutions for Equitable HIV Prevention.”

  • Includes:

    • Downloadable guides & toolkits

    • Forms, workflows, and SOP templates

    • Educational resources & handouts

    • Visual process diagrams

    • Patient-facing or stakeholder-facing materials

    This work bridges the gap between strategy and execution.

    • Wordpress, Squarespace or Webflow builds

    • UX & information architecture

    • Resource libraries & downloads

    • Clear navigation for complex programs

    • Copywriting & content structure

    Many of my projects are passed directly to internal teams for long-term use — because the systems are solid.

  • Includes:

    • SEO & content structure

    • Messaging alignment across platforms

    • Campaign & launch strategy

    • Educational content planning

    • Creator-led storytelling (when appropriate)

Selected Work

  • BLUPrInt / ALAI UP
    National HIV prevention tools and program builder
    Brand system, iconography, downloadable resources, forms, messaging, and platform structure

  • Education & Workforce Development Programs
    Curriculum-aligned digital resources, websites, and student-facing tools

  • Cultural & Creator-Led Projects
    Including CakeCon NYC — a large-scale cultural festival blending live events, education, and digital strategy

(Full case studies available upon request.)

Engagements & Investment

I offer both project-based and retainer work.

Typical project ranges:

  • Brand & Messaging Systems: starting at $3,500

  • Program Toolkits & Resources: starting at $8,500

  • Full Digital Platforms: $15,000–$25,000+

Pricing reflects scope, complexity, and impact — not just time.

Let’s Work Together

If you’re building something meaningful — and need it to be clear, usable, and sustainable — I’d love to talk.