Food and Beverage: Julian's Patisserie & Café – Content, Brand & Engagement Strategy
Client: Julian’s Patisserie & Café (Folsom, CA)
Role: Creative Strategist | Content Developer | Brand Architect
Timeline: 2024–2025
Overview
I was brought on to help Julian’s Patisserie & Café strengthen their brand identity and increase foot traffic, engagement, and loyalty. I developed a multi-layered content system that combined strategic storytelling, customer segmentation, and community-driven campaigns — all aligned with the heart and humor of a modern French-inspired café.