Healthcare & Non-Profit
Project Case Study: Healthcare Communications for ADARC
ALAI UP + Meyers Lab – National HIV Brand System & Resource Infrastructure
Client: Hunter College, Columbia University, NYC DOH (Meyers Lab / ADARC / ALAI UP)
Timeline: December 2024 – August 2025
Role: Creative Director, Brand Strategist, UX Designer, Videographer
Contract Value: $54,000 | Rate: $100/hour
Project Scope
Contracted to independently lead the creation of a complete brand and communications system for ALAI UP and the Meyers Lab, including identity development, toolkit design, patient education resources, video content, and website infrastructure. Work was performed under a 9-month agreement and supported federally funded public health initiatives around HIV prevention and long-acting injectable treatment.
Deliverables and Descriptions
ALAI UP Brand Identity | ALAI UP + Meyers Lab Style Guides | Protocol Toolkit Redesign | Patient Education Toolkit
Explainer Videos | Patient Story Videos | Dissemination Plans | Website Design & Maintenance (BLUPrInt)
BLUPrInt Brand Identity | Presentation Templates | Poster Templates
Comprehensive Visual Identity
Full Typography System | Strategic Voice & Tone Framework
Key Messaging System
Developed a robust message library, broken down by audience (e.g., providers, funders, policy makers, patients)
Includes marketing application suggestions: webinars, brochures, social media, white papers, outreach events
Built-In Accessibility Standards
Step-by-step Accessibility Checker guide for Microsoft and Adobe tools
Ensures materials can be audited for compliance with Section 508 standards
Style Mockups Included
Visual layout examples for postcards, slides, and landing pages
Demonstrates real-world application of branding rules
BLUPrInt – HIV Prevention Platform & Brand System
Client: ALAI UP Project (HRSA-Funded, via Hunter College, Columbia, NYC DOH)
Timeline: Jan – Mar 2025
Role: Brand Strategist | UX Designer | Content Developer | Tagline Creator
BLUPrInt is a national HIV prevention platform designed to equip clinics with tools for equitable PrEP and injectable HIV treatment implementation. I led the creation of its full communications ecosystem — from the tagline and branding to website structure and visual design, including a fully editable backend for clinic staff to manage after launch.
Tagline & Brand Voice
“Evidence-Based Solutions for Equitable HIV Prevention”
I created the official tagline that now anchors the BLUPrInt logo — setting the tone for all site language, outreach campaigns, and resource development.
Website UX Strategy
Built a modular content map designed around the step-by-step PrEP implementation journey:
Patient Education → Staff Training → Injectable PrEP → Sexual History → Program Development → Buy-InCreated a logical, learner-friendly layout that accommodates both clinical staff and public health partners
Visual Design
Reimagined the homepage and internal page layouts using accessible color schemes, bold typography, and human-centered visuals
Added custom icons and graphic elements (e.g., the black heart) to reduce stigma and increase emotional engagement
Editable Framework
Structured the site to be fully editable by staff after delivery
Rebuilt and reorganized the Resources section for clarity, quick navigation, and frequent updates
Cross-Platform Integration
Embedded all toolkit content I created, including:
ALAI UP protocol worksheets
Slide decks and postcard guides
PrEP checklists
Interactive program builder tools